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Crisis Averted Updated –

This webinar is an update to the original webinar held by CEO and Founder Brad Sugars early last week. This week he updated the information and provides business owners more information to help businesses survive and ultimately thrive during the COVID 19 crisis.

Business Survival Includes Changing Marketing. NOW!

Change Your Marketing Message in a Time of Crisis to Survive ‘Einstein said doing something over and over again expecting a different result, is the definition of insanity.’ It is surely insanity to think your old marketing messages and advertising can remain unchanged at this time. If you shake…

Plan. Don't Panic

Effective Communication in Times of Crisis

We have all heard and seen brands crumble from a public relations debacle. The flip side is also true, brands arise from the ashes of a crisis to be reinvigorated and renewed. The razor fine line between success and failure is determined by an organization’s ability to be transparent, authentic an…

storytelling concept

Selling A Brand By Using The Right Branding Statement

Brands have evolved to become both the identity of the product that you wish to sell and the essence of what your customers want to buy. A brand is not simply a product offering; in fact, it signifies quality, service, and reliability. A solid brand has a story to tell of its own, one that […]

designers

Four Reasons to Use B2B Email Marketing

It’s easy to think that social media is the only way forward in 2018. Nearly every business, big and small, has some sort of footprint on Facebook, Snapchat, and/or Instagram. Certainly, your marketing strategy should incorporate at least one of these platforms. However, it should not be the o…

using social media

Using Social Media to Your Advantage

Whether you like it or not, social media is here to stay. What once started with people looking to connect with old friends and meet potential dates has now grown to encompass every aspect of our daily lives. Nearly every business and outlet has its own hashtag, which connects people to a social med…

Market Analysis

Market Analysis: How Your Competitor is Getting Ahead

Market Analysis: How Your Competitor is Getting Ahead Every business has its competitors. And while market analysis isn’t necessarily a new practice, today’s key players are constantly hunting for ways to fine-tune their intel. The kicker is, instead of turning to who you’re compet…

Marketing Funnel

Harnessing the Marketing Funnel

Harnessing the Marketing Funnel Whether you’re a startup or have been doing business for years, everyone can harness the power of the marketing funnel. You’ve probably come across the term a time or two, but what does that mean for your brand? The marketing funnel, also known as the sales funnel…