Emergency situations are unpredictable and quickly evolving. That’s why it’s important for every business to be prepared for managing the situation before the police can arrive. The following are the steps you should follow to create a basic plan: Step One: Establish a method for reporting the i…
YouTube has become a part of the lives of almost every single person on the planet. It’s a tool that should definitely be in your digital marketing toolkit. Being branded “YouTube” famous is one of the quickest ways to be considered a thought leader in your field, and often leads to collaborat…
Business coaching is an industry that is no longer in its infancy or adolescence. It has fully arrived in adulthood, and it’s clear that in the future every successful professional will have a business coach. There is a tidal wave of understanding currently swallowing the business community at lar…
Marketing for franchises isn’t as complicated as you might think. The marketing plan really has two objectives: build a strong brand so that you can recruit more customers. But building a strong brand is dependent upon the franchisor and franchisees sending a consistent and “on brand” m…
Finding the right team-building exercise for your business can feel a bit daunting. How do you find ideas? Google? Maybe, but the sheer volume of ideas can set you into overwhelm mode. Well, we’re going to give you a few ideas to get you started because, as every business owner knows, team buildin…
Marketers, employers and franchise executives alike often find themselves confounded by Millennials. How does one create franchise opportunities that appeal to this new generation of franchise owners? Especially over the last five year, many franchise industry decision-makers have been questioning t…
Creating client profiles can save you both time and money when it comes to creating a sales strategy that actually works. Ideally, this process should begin with research and client interviews from current and former clients. The final step of the process results in creating a fictional character …
If you’re not using a social media strategy in your business you’re missing out on revenue and leads. That’s a fact. And, to be honest, not understanding how to drive leads and ROI with social media is causing a lot of once robust companies to wither on the vine. They’re dying. As in, soon t…
Success in business is often about the amount of concrete workable principles you can apply. There are a lot of theories out there about how to succeed, and most of them are unproven. Too many CEOs and business owners use the spaghetti method: you know, the one where you throw anything and everythin…
6 Reasons Why a Franchise Model is the Best Business Model Do you know a franchise opens every morning while you have breakfast before leaving for your job? According to Franchise Consultants, Inc., a new franchise business launches every eight minutes of every business day. More entrepreneurs are b…