YouTube has become a part of the lives of almost every single person on the planet. It’s a tool that should definitely be in your digital marketing toolkit.
Being branded “YouTube” famous is one of the quickest ways to be considered a thought leader in your field, and often leads to collaborations and partnerships.
Did you know that online video is one of the world’s most prominent marketing strategies, and it’s also one of the most engaging, with over 4 billion videos viewed daily? Any business can easily reach their target audience by creating videos and advertising on other people’s videos. YouTube is the second-largest search engine in the world, second only to Google. Think about that for a second. Second. Only. To. Google. And according to researchers, YouTube reaches more American adults between the ages of 18 and 34 than any cable network.
So, how do you accomplish this? Well, there’s no exact formula, but the following tips and information will get you started.
- A YouTube Presence Boosts Your SEO
Videos are appearing more often in Google’s search results, proving that the search engine considers video to be as important as text-only pages.
The best way to game this system is to write articles on your blog and create a corresponding video to upload on YouTube. Make sure that you’re using backlinks on the blog. This will make it easier for people to find you on Google.
- Your Content Is Eternal
Re-purposing content you have already created is the smartest way to create content. It is also proven to connect with all types of audiences. For example, one blog post can be re-purposed into a number of formats such as:
3. Reach a World-Wide Audience
Creating video content in a consistent manner invites new visitors to entertain your ideas and expertise. While, if your first language is English, you’re in luck. Thirty percent of all YouTube views are in English-speaking markets.
Using closed-captions on your videos further boosts your reach. These videos receive 4 percent more views.
Remember to include a call-to-action in all of your videos, with links that take the viewer to:
- Other videos
- Website content
- Products and services or an offer