Tag Archive for "Marketing

Articles tagged under “#Marketing”

Converting Prospects

A Guide to Converting Prospects

A Guide to Converting Prospects We all know that lead nurturing is extremely important when growing your business. Though a marketing qualified lead (MQL) may vary from business to business, it’s important to attract the right kind of prospect. Do you find yourself asking, “What happened…

Marketing Funnel

Harnessing the Marketing Funnel

Harnessing the Marketing Funnel Whether you’re a startup or have been doing business for years, everyone can harness the power of the marketing funnel. You’ve probably come across the term a time or two, but what does that mean for your brand? The marketing funnel, also known as the sales funnel…

The True Measure of Marketing Success

I’m often asked about the keys to successful marketing, and people are almost always surprised by my answer.  What they expect to hear is that the key is “branding” or having a “witty catch phrase”.  In reality, the answer is much simpler than all that. It’s called testing and measurin…

6 Steps to Building a Successful Marketing Plan

I have worked with two clients this week, helping them to set their marketing plan for 2016. It occurred to me that we used the same six step process and so I thought I would share it in this blog. Step 1 – This is the step that, in my experience many businesses miss out […]

3 Methods for Business-to-Business Lead Generation Techniques

Lead generation is a process that helps a sales force’s productivity. To generate an effective business-to-business lead generation program, different techniques need to be applied to the program. Here are some of them: 1. E-Forms E-forms are a powerful lead generation method. Many sales represent…

Free Advertising for Small Businesses Through Online Marketing

According to marketing experts, businesses spend somewhere between 2-5% of their gross sales just on advertising. Unfortunately, many small businesses which are still relatively new do not have that kind of revenue to invest in marketing in order to get the sales they want. However, they can benefit…

8 Marketing Ideas For Small Businesses

Are you having difficulty marketing your small business due to limited funds? Look no further. We are here to help you develop a concrete and effective marketing plan. Social Media Create a Facebook page or a Twitter account. This is perhaps the best way to sell your products as it is free and conve…

Increasing Lifetime Value by Brad Sugars

Increasing Lifetime Value by Brad Sugars

Increasing Lifetime Value by Brad Sugars There are two aspects to increase the value of your marketing which in turn creates profits in your business.  What are these two sides of marketing?  In short, they are Acquisition Cost and Lifetime Value.  The goal of Marketing in the business should be …