Marketing | ActionCOACH Tag Archive for "Marketing

Articles tagged under “#Marketing”

Top 20 Marketing Mistakes: Number Three-Wrong Pricing Model

Discounting is a mistake. Period. The Wrong Pricing Model comes in third in our Top 20 Marketing Mistakes series. We previously discussed the top two blunders: having no marketing team and using we vs. you verbiage in marketing materials. But pricing actually IS marketing. Think about it. Stores oft…

Top 20 Marketing Mistakes: Number Two- We Vs. You

There are a lot of trade secrets when it comes to marketing. Most entrepreneurs aren’t too interested in sharing tips with the world at large. But that’s where business guru Brad Sugars comes in with the “Top 20 Marketing Mistakes” series. We’ve already talked about the number one mark…

Getting Social-Long-Term Strategy

Staying on top of your social media analytics is paramount to creating a long-term winning strategy on any platform. We’ve already talked about an overall auditing strategy and daily social media activity. Now we’re going to delve into weekly, monthly, and quarterly strategies. Weekly Run your s…

Top 20 Marketing Mistakes: Number One–No Marketing Team

Creating a winning marketing strategy is one of the most stressful and overwhelming components of being a business owner. Many don’t even know where to start and survive blunder after blunder before embracing a strategy that actually works. In this series, The Top 20 Marketing Mistakes, we will di…

Public Relations: A Necessary Tool in Your Marketing Kit

Public relations, by it’s most basic and simplistic definition, is using media contacts and exposure to make a person or business famous. It’s an important facet of any marketing strategy, and is, unfortunately, also one of the least practiced and understood. So, what is public relations? Well, …

A Guide to Converting Prospects

A Guide to Converting Prospects We all know that lead nurturing is extremely important when growing your business. Though a marketing qualified lead (MQL) may vary from business to business, it’s important to attract the right kind of prospect. Do you find yourself asking, “What happened…

Harnessing the Marketing Funnel

Harnessing the Marketing Funnel Whether you’re a startup or have been doing business for years, everyone can harness the power of the marketing funnel. You’ve probably come across the term a time or two, but what does that mean for your brand? The marketing funnel, also known as the sales funnel…

The True Measure of Marketing Success

I’m often asked about the keys to successful marketing, and people are almost always surprised by my answer.  What they expect to hear is that the key is “branding” or having a “witty catch phrase”.  In reality, the answer is much simpler than all that. It’s called testing and measurin…

6 Steps to Building a Successful Marketing Plan

I have worked with two clients this week, helping them to set their marketing plan for 2016. It occurred to me that we used the same six step process and so I thought I would share it in this blog. Step 1 – This is the step that, in my experience many businesses miss out […]