We all remember in school that if you wanted to participate, you raised your hand. It was a response to a question or perhaps to add to a discussion, but it was a part of a structured dialog format we learned early on in our lives. In today’s digital world, sometimes we forget to engage […]
How do you make a connection in a world where face-to-face networking is nearly impossible? Cold calling has always been a tactic to get clients and prospects but in a business climate where making personal connection has been made even more difficult, cold calling, cold-emailing and prospect market…
Preparing for a holiday that will be far from normal is challenging enough for your family, not to mention the new considerations you will need to make for your business. As we enter what is traditionally the start of the holiday season, there are some decisions every business owner needs to make to…
Social media has changed the business world. Franchisors and franchisees alike must adapt to this changing customer and employee base to find opportunities for growth. So how do young adults, millennials and franchising, impact business in our digital age? The “Millennial” generation—those …
Good leaders are creative rather than reactive. In other words, they anticipate future demands and trends and make new products or tailor the ones they already have to suit that future. It’s more important than ever to be able to understand how those changes will affect your business and establi…
YouTube has become a part of the lives of almost every single person on the planet. It’s a tool that should definitely be in your digital marketing toolkit. Being branded “YouTube” famous is one of the quickest ways to be considered a thought leader in your field, and often leads to collaborat…
According to marketing experts, businesses spend somewhere between 2-5% of their gross sales just on advertising. Unfortunately, many small businesses which are still relatively new do not have that kind of revenue to invest in marketing in order to get the sales they want. However, they can benefit…
Facebook Fans: A Game of Hide & Seek We live in a time and place where our relevance and popularity can be measured by our number of social media fans or followers. As a brand owner it looks and feels better to have 500 fans instead of 50. With that said, have you ever wondered […]
Facebook Fans: A Game of Hide & Seek We live in a time and place where our relevance and popularity can be measured by our number of social media fans or followers. As a brand owner it looks and feels better to have 500 fans instead of 50. With that said, have you ever wondered […]