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Are You A Creative or Reactive Leader?

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Good leaders are creative rather than reactive.  In other words, they anticipate future demands and trends and make new products or tailor the ones they already have to suit that future.

It’s more important than ever to be able to understand how those changes will affect your business and establish ways to take full advantage of those changes.

Are you a creative or reactive leader? 

Here’s how you can test your potential.

 Creative business leaders are always asking themselves the following questions:

•    What do potential customers really need, now?
•    What worries them?
•    What causes them pain?
•    What would they be eager to buy?
•    How can I make our current customers happier?
•    How can we make the products we sell them better?
•    More useful?
•    More valuable?”

Do you ask yourself these questions?  Regularly?  And if you do, do you come up with not just good, rather great answers, answers that can advance your business?  Test your creative skills against the following checklist Are you:

•    internally driven
•    focused on the work, not politics
•    goal-oriented around, rather than crisis-centered
•    good relationship builder

•    make full use of your strongest talents
•    set aggressive long-term goals


The following are traits of “reactive” leaders who generally:

•    are motivated by external factors like money and power
•    are focused on corporate politics, not the work
•    allow their time to be dictated by what’s in their inbox
•    sometimes ignore their strongest talents in favor of “good management”
•    plan in one- to five-year increments
•    they believe nothing is sacred and relationships are expendable

How many of those reactive characteristics apply to you?

How would you grade yourself?

The best leaders are long-term oriented, people-friendly, loyal, eager to provide better products and services, and unconcerned about where they stand in just about any pecking order.  And that’s something to think about.


ActionCOACH, the world’s largest business coaching firm, was established and founded in Brisbane, Australia by Brad Sugars in 1993 when the concept of business coaching was still in its infancy. Since franchising the company in 1997, ActionCOACH has grown to more than 1000 business coaching franchises operating in more than 60 countries. ActionCOACH specializes in coaching small to medium sized businesses as well as executive teams and group coaching. ActionCOACH maintains its growth and strategic alliances by continual development of cutting-edge innovative technology, proven business processes and systems to add value, satisfaction and additional income streams for its franchisees.