According to marketing experts, businesses spend somewhere between 2-5% of their gross sales just on advertising. Unfortunately, many small businesses which are still relatively new do not have that kind of revenue to invest in marketing in order to get the sales they want. However, they can benefit from free advertising for small businesses which can be done through online marketing.
Start By Creating a Web Presence
The internet can be a lethal tool, especially when it comes to marketing and letting the world know that your business is there to fulfill your customers needs. There are many free outlets which are available online so that one can reach leads which can convert.
All you need to do is set up a website through free domains, get an email for that website, and get a logo to get started. Many customers leave their information on the internet, including their email address and contact number. You can note both down and then contact the lead when you are ready to pitch your product or service.
Using Social Media as a Platform
Social media platforms such as Twitter and Facebook allow free advertising for small businesses. Facebook lets you create a page for your business, manage it, and lets you share it on different platforms to catch the attention from people worldwide.
In order to gain more publicity, you should continuously post updates, host giveaways, and offer special deals which are available only for those Facebook users who visit your website.
Twitter is another social platform which allows you to conduct free advertising for small businesses online. Twitter allows you to have a direct one-on-one conversation with your customer. You can even customize your profile page according to the nature or theme of your business. Hosting giveaways can be done on this platform as well. You can even give shout-outs to regular customers and offer them giveaways.
Have a Signature
Every email you send, have a small 3-4 line signature which includes the link to your website, your contact number, address, and links to your social media pages. This helps build an online presence for your business, it is another great and effective way of conducting free advertising for small businesses.
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Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!