Crisis management. Two words that business owners near and far seem to cringe at. And really, who can blame them? The way that a company handles a crisis can mean dishonor and death or survival and rebirth. Here are some basic tips for handling a crisis situation: 1. Don’t wait. Create a d…
Becoming a household name is a complicated process. But there are great strategies for elevating your brand. We’ve created a few below. You may not become as well-known as Apple, but, hey, you might. 1. Freebies There is nothing like free stuff, and everybody loves it. Ideally, you can offer bra…
It sounds like something out of a horror movie-dark social. But the term “dark social” really just points to when people share content through private channels like email and messaging apps. It’s estimated that 84 percent of outbound sharing is done through dark social, which makes content sha…
Content marketing and social media are the kings of digital marketing these days. Used correctly, this pair can elevate your brand like nothing else. How? We’re so glad you asked. 1. Create a blog. This will honestly be one of your central hubs of operations. Many business owners tend to neglect t…
In the future, every successful professional will have a business coach. Period. Even now we see a tidal wave of people who are understanding it is necessary. Like a marketing plan, you need a business coach to be successful in business. It’s a little-known fact that approximately 40% of Fortune 5…
If you’re not using a social media strategy in your business you’re missing out on revenue and leads. That’s a fact. And, to be honest, not understanding how to drive leads and ROI with social media is causing a lot of once robust companies to wither on the vine. They’re dying. As in, soon t…
So many business owners consider social media to be the bane of their existence. It’s pretty common. But don’t worry, in this Getting Social blog series, we’re determined to clear those muddied waters. We’ve already discussed how to audit, tips for daily activity and how to create a long-te…
Discounting is a mistake. Period. The Wrong Pricing Model comes in third in our Top 20 Marketing Mistakes series. We previously discussed the top two blunders: having no marketing team and using we vs. you verbiage in marketing materials. But pricing actually IS marketing. Think about it. Stores oft…
Staying on top of your social media analytics is paramount to creating a long-term winning strategy on any platform. We’ve already talked about an overall auditing strategy and daily social media activity. Now we’re going to delve into weekly, monthly, and quarterly strategies. Weekly Run your s…
Traversing the tumultuous waters of social media can seem daunting for many. Many business owners aren’t certain how to even engage on a basic level, let alone create a thorough checklist of daily responsibilities to keep the company’s social media presence viable. That’s where we come in. Thi…