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Using Content Marketing to Elevate Your Brand

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Content marketing and social media are the kings of digital marketing these days. Used correctly, this pair can elevate your brand like nothing else.

How? We’re so glad you asked.

1. Create a blog.

This will honestly be one of your central hubs of operations. Many business owners tend to neglect their blogs, either foregoing the medium altogether or posting only sporadically. At the very least you should be posting three blogs per week. Not only will this boost your SEO ranking but will aid in branding you an expert in your industry.

2. Ask your clients for testimonials.

One of the best ways to appear credible is to prove your abilities. Don’t be shy in reaching out to some of your most engaged customers and asking them if they would be willing to either write a review for you online or create a video describing their experience with your company. More often than not, the answer will be yes.

3. Get yourself some PR.

Public relations are essentially using media connections for free advertising that will not only label you an expert but create a level of infamy and sometimes fame for the brand. You’ll want to pitch journalists featured in local and national publications.

4. Build relationships with existing social media influencers.

If possible, it’s a great idea to develop relationships with social media influencers on platforms like YouTube and Instagram. These influencers usually have tens of thousands of followers (or more), They have generated a great deal of respect in their own circles. The ability to create a joint piece of content, or collaborating on a mutual project, or even just being mentioned by the influencer can catapult your brand to new heights.

This, of course, is not a comprehensive list of ways to elevate your brand through content creation; however, it is the best place to start. We will post something more comprehensive down the line. For now, dip your toes in the water. Learn to get your feet wet before you dive in to swim.


ActionCOACH, the world’s largest business coaching firm, was established and founded in Brisbane, Australia by Brad Sugars in 1993 when the concept of business coaching was still in its infancy. Since franchising the company in 1997, ActionCOACH has grown to more than 1000 business coaching franchises operating in more than 60 countries. ActionCOACH specializes in coaching small to medium sized businesses as well as executive teams and group coaching. ActionCOACH maintains its growth and strategic alliances by continual development of cutting-edge innovative technology, proven business processes and systems to add value, satisfaction and additional income streams for its franchisees.