Home General Tips for Elevating Your Brand-Hint, It’s Not Guerilla Marketing

Tips for Elevating Your Brand-Hint, It’s Not Guerilla Marketing

: : General : ( words) This is a featured post

Becoming a household name is a complicated process. But there are great strategies for elevating your brand.  We’ve created a few below. You may not become as well-known as Apple, but, hey, you might.

1. Freebies

There is nothing like free stuff, and everybody loves it. Ideally, you can offer branded merch on social media but you can also hock the merch at local events.

2. Social Media-Always Social Media

You must know your audience really well to use social media to your advantage. Know where they hang out online and stake a claim on that social media channel. If you’re not sure where to begin, start here, here and here.

3. Podcasts

Seems like every new business owner is starting a podcast these days, but that’s really just hype. By starting your own industry podcast you’re able to offer extra value and interview experts which will only build your brand and brand you as an expert.  Do it.

4. Remarketing  

Remarketing shows ads to users who previously visited your site, but didn’t convert; these ads are strategically placed on sites your customers visit. They will be seeing your brand everywhere! This makes your brand seem like a big deal, even if for the moment, it isn’t.

5. Controversy

This is not for the faint of heart but is very popular with Hollywood brands. It’s not too hard to be controversial these days. Find a hot industry topic and take an unlikely stance. Now, this may garner some bad press, which is why you MUST be very careful in the way that you do this. However, they don’t say that there’s no such thing as bad press for no reason.


ActionCOACH, the world’s largest business coaching firm, was established and founded in Brisbane, Australia by Brad Sugars in 1993 when the concept of business coaching was still in its infancy. Since franchising the company in 1997, ActionCOACH has grown to more than 1000 business coaching franchises operating in more than 60 countries. ActionCOACH specializes in coaching small to medium sized businesses as well as executive teams and group coaching. ActionCOACH maintains its growth and strategic alliances by continual development of cutting-edge innovative technology, proven business processes and systems to add value, satisfaction and additional income streams for its franchisees.