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The Future of Business Coaching

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In the future, every successful professional will have a business coach. Period.

Even now we see a tidal wave of people who are understanding it is necessary. Like a marketing plan, you need a business coach to be successful in business. It’s a little-known fact that approximately 40% of Fortune 500 companies make use of business coaching to train and develop their executives. Small and medium-sized businesses know the value of coach. Coaching is something that all business owners and executives can benefit from.

That being said, the era of exclusive in-person coaching has died. You can host meetings online, have weekly calls. There are tons of strategies that can be employed to make physical distance a non-issue. Webinars, online training, and digital coaching are becoming the norm, and we utilize all of those tools in our tool kit. We live in an age of unprecedented accessibility.

As time rolls on, a great portion of how business is done will be taken into online formats. Social media has and is changing things, and business owners need to embrace it or suffer. Additionally, the ability to coach remotely and in a virtual environment provides coaches with limitless opportunities and erases the physical boundaries based upon a client’s location.

ActionCOACH® has served thousands of businesses and their owners around the world and in every industry imaginable since 1993, and specializes in showing business owners how to find more time, create better teams within their companies and more money on their bottom-line. Our approach utilizes fundamental business principles that can be applied to any business in any industry. Because our approach works with every industry, ActionCOACH® has been able to expand into more than +70 countries, and we’re proud to say that we have coached more clients, won more awards, gained more recognition and produced more profits than any other coaching company in the world.

Expansion is one of our key objectives over the next few years. We plan to be in over 120 countries by 2020. And that is partly possible because we understand the future of coaching, and we’re able to change with the times.


ActionCOACH, the world’s largest business coaching firm, was established and founded in Brisbane, Australia by Brad Sugars in 1993 when the concept of business coaching was still in its infancy. Since franchising the company in 1997, ActionCOACH has grown to more than 1000 business coaching franchises operating in more than 60 countries. ActionCOACH specializes in coaching small to medium sized businesses as well as executive teams and group coaching. ActionCOACH maintains its growth and strategic alliances by continual development of cutting-edge innovative technology, proven business processes and systems to add value, satisfaction and additional income streams for its franchisees.