If you have read about the Customer Ladder of Loyalty, you know the ladder starts with Suspects and peaks at Raving Fans – one of your business’ most valuable assets. Imagine what your business would be like if you had 500 Raving Fans on the street? Better than salespeople in one respect, they h…
Creating customer loyalty isn’t a trade secret. It’s not magic, it’s not something only a few special people understand. It’s also not something that can be done overnight. There are seven rungs on the ladder of customer loyalty and two aspects to increase the value of your marketing. This, …
Blogging may well be the last thing on the list for a busy entrepreneur, which really isn’t that surprising. Blogging is not a medium in which you can often see an immediate return. But the truth is that blogging does, in fact, make a substantial difference in your business. It can expand the reac…
Entrepreneurship is stressful. If you’re going to survive with your sanity and or family intact, you are going to need to learn a few coping strategies, the most paramount of which may be mindfulness. The following are seven ways you can keep stress at a minimum and prime yourself for success. 1. …
As an entrepreneur, you have to learn to overcome adversity without falling to pieces. It’s a skill that is learned and not natural for many. Hey, rejection and failure are hard for everyone. The difference between an entrepreneur and someone else is that an entrepreneur will treat failure as a le…
Keeping your social media feeds fresh with content and images that look both polished and new is paramount to creating a substantial following. There are a lot of programs that can assist in creating images for social media, but we recommend Canva. It’s easy to use. Just create a free account and …
Emergency situations are unpredictable and quickly evolving. That’s why it’s important for every business to be prepared for managing the situation before the police can arrive. The following are the steps you should follow to create a basic plan: Step One: Establish a method for reporting the i…
Asking customers for business reviews can be uncomfortable. But when done correctly, it can not just bolster your business but create a lifetime fan. The best way to ask, of course, is in person. A personal request can be incredibly effective, particularly if you know the client you’re asking we…
In business, we identify the client’s pain point. Then we offer a solution. It’s a pretty basic exchange. But, sometimes, identifying a pain point can cause befuddlement. Remember, unless the potential customer is experiencing some sort of pain point, they are not going to buy your product. S…
YouTube has become a part of the lives of almost every single person on the planet. It’s a tool that should definitely be in your digital marketing toolkit. Being branded “YouTube” famous is one of the quickest ways to be considered a thought leader in your field, and often leads to collaborat…