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Overcoming Adversity in Business

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As an entrepreneur, you have to learn to overcome adversity without falling to pieces. It’s a skill that is learned and not natural for many. Hey, rejection and failure are hard for everyone. The difference between an entrepreneur and someone else is that an entrepreneur will treat failure as a lesson, they will keep going and learn from it.

First, don’t overthink. Don’t get bogged down in the details except to examine why something didn’t work. Then take the lesson and move on. Second, be sure to surround yourself with people who have a similar mindset. If at all possible, surround yourself with other entrepreneurs and business people who have something to teach you. And then pay attention to what they do and say. This may include working with a business coach, which, anybody who wants to have a successful business should be doing.

Third, don’t send yourself into isolation when things are hard. It’s a human tendency to isolate and lick our wounds, but from a business perspective, it’s really the worst thing that you can do. Maybe you believe that people may not understand what you’re going through, but that’s false. And the skill of developing business resilience can be fast-tracked when interacting with others. There’s a lot of learning and solace in the thought that we aren’t alone.

Fourth, it can be helpful to think of business resilience as a sort of reframing of current and past events. After all, isn’t life at its core all about perspective?  As an entrepreneur, it’s best that you embrace the idea that challenges and bumps in the road are going to be the norm. Though they do get easier to deal with over time. But understanding this from the beginning will make your life much easier.

You can wallow and fail or embrace resilience and succeed.  It’s your choice.


ActionCOACH, the world’s largest business coaching firm, was established and founded in Brisbane, Australia by Brad Sugars in 1993 when the concept of business coaching was still in its infancy. Since franchising the company in 1997, ActionCOACH has grown to more than 1000 business coaching franchises operating in more than 60 countries. ActionCOACH specializes in coaching small to medium sized businesses as well as executive teams and group coaching. ActionCOACH maintains its growth and strategic alliances by continual development of cutting-edge innovative technology, proven business processes and systems to add value, satisfaction and additional income streams for its franchisees.