Good leaders are creative rather than reactive. In other words, they anticipate future demands and trends and make new products or tailor the ones they already have to suit that future. It’s more important than ever to be able to understand how those changes will affect your business and establi…
Retaining existing customers is far easier, and much less costly, than looking for new customers. But so many businesses believe the exact opposite. Too many businesses spend precious resources focusing on finding new customers as the driver of their business growth. Consequently, the business can b…
Creating customer loyalty isn’t a trade secret. It’s not magic, it’s not something only a few special people understand. It’s also not something that can be done overnight. There are seven rungs on the ladder of customer loyalty and two aspects to increase the value of your marketing. This, …
Emergency situations are unpredictable and quickly evolving. That’s why it’s important for every business to be prepared for managing the situation before the police can arrive. The following are the steps you should follow to create a basic plan: Step One: Establish a method for reporting the i…
YouTube has become a part of the lives of almost every single person on the planet. It’s a tool that should definitely be in your digital marketing toolkit. Being branded “YouTube” famous is one of the quickest ways to be considered a thought leader in your field, and often leads to collaborat…
Business coaching is an industry that is no longer in its infancy or adolescence. It has fully arrived in adulthood, and it’s clear that in the future every successful professional will have a business coach. There is a tidal wave of understanding currently swallowing the business community at lar…
Marketing for franchises isn’t as complicated as you might think. The marketing plan really has two objectives: build a strong brand so that you can recruit more customers. But building a strong brand is dependent upon the franchisor and franchisees sending a consistent and “on brand” m…
Ah, Imposter Syndrome. It affects everyone at some point in their life. But unless you learn coping mechanisms to overcome this self-limiting belief you cannot be successful in business at all, let alone be an entrepreneur. Never heard of Imposter Syndrome? Well, “imposters” suffer from chron…
Costly Mistakes that a New Franchisee Makes Wise people learn from their mistakes. Exceptionally wise people learn from other people’s mistakes. And these mistakes can appear on paper in the form of dollars. Your franchise will definitely come with manuals and training programs. However, as a newb…
Let’s just assume, for the sake of making a point; that you have opened up a Dunkin Donut drive-thru on the side of a busy road. The outlet looks great. It is bright and visible with a signboard pointing towards it and the location is strategic. The road has a lot of traffic influx and […]