If you have read about the Customer Ladder of Loyalty, you know the ladder starts with Suspects and peaks at Raving Fans – one of your business’ most valuable assets. Imagine what your business would be like if you had 500 Raving Fans on the street? Better than salespeople in one respect, they h…
Good leaders are creative rather than reactive. In other words, they anticipate future demands and trends and make new products or tailor the ones they already have to suit that future. It’s more important than ever to be able to understand how those changes will affect your business and establi…
Retaining existing customers is far easier, and much less costly, than looking for new customers. But so many businesses believe the exact opposite. Too many businesses spend precious resources focusing on finding new customers as the driver of their business growth. Consequently, the business can b…
Blogging may well be the last thing on the list for a busy entrepreneur, which really isn’t that surprising. Blogging is not a medium in which you can often see an immediate return. But the truth is that blogging does, in fact, make a substantial difference in your business. It can expand the reac…
As an entrepreneur, you have to learn to overcome adversity without falling to pieces. It’s a skill that is learned and not natural for many. Hey, rejection and failure are hard for everyone. The difference between an entrepreneur and someone else is that an entrepreneur will treat failure as a le…
Keeping your social media feeds fresh with content and images that look both polished and new is paramount to creating a substantial following. There are a lot of programs that can assist in creating images for social media, but we recommend Canva. It’s easy to use. Just create a free account and …
Emergency situations are unpredictable and quickly evolving. That’s why it’s important for every business to be prepared for managing the situation before the police can arrive. The following are the steps you should follow to create a basic plan: Step One: Establish a method for reporting the i…
Everyone is juggling so much these days that on occasion, it can be hard to reach deep and find the motivation to do anything other than lay in bed for an extra hour on a Saturday morning. But there are a few tried and proved methods for pulling yourself through such a stint. First, create […]
YouTube has become a part of the lives of almost every single person on the planet. It’s a tool that should definitely be in your digital marketing toolkit. Being branded “YouTube” famous is one of the quickest ways to be considered a thought leader in your field, and often leads to collaborat…
In the age of social media, everybody wants to be a thought leader. Few actually are. Remember, thought leaders offer new perspectives and ideas to existing areas of thought. But, if you’re genuinely interested in taking steps in that direction, the following tips will help you get there. 1. …