Home ActionCOACH Media ActionCOACH in Nigeria: Starting a Business in the Heart of Africa.

ActionCOACH in Nigeria: Starting a Business in the Heart of Africa.

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Global expansion is exciting for most companies, but it can be a daunting task deciding on the where to invest time, energy, and resources to the highest rewards. In the coming months, ActionCOACH will be venturing into several overseas markets to bring its unique and highly successful business model to new peoples and places across the globe. One of those markets is Nigeria.

Nigeria, in the heart of Africa is the 7th most populous country in the world and the most populous country on the African continent. A highly diverse country, Nigeria is home to more than 250 ethnic groups which speak up to 500 indigenous languages. The majority of Nigerians are social media and tech savvy. “Nigeria has launched the Nigeria Vision 20:2020 initiative that aims to put its economy in the world’s top 20 largest economies in the world by 2020” (nationfacts.net, 2019). While the pandemic has slowed their vision; the country’s leadership is determined to put Nigeria on the map economically in a big way in the coming decade.

The giant of Africa, as Nigeria is called, commands entrepreneurs with vision and staying power. In these ancient lands, culture immersion and market expertise are keys to success. “In frontier markets like Nigeria, soft skills like communication and adaptability are even more critical to deal with regulatory challenges” (Bamiduro, 2019). Bamiduro continues, “Further complicating things, Africa is not a homogenous market. Barriers abound — from cross-border payments to multiple languages within a single community to differing cultural attitudes around transportation. The only way to work around these barriers is to live within them — entrepreneurs like us rely on strong communities, wide networks, and authentic relationships in order to navigate such a fragmented system.”

With great risk comes great rewards. For a visionary, focused on changing lives and improving the economy of Nigeria, choosing to partner with a strong global partner puts more stable footing. “Frontier markets — developing countries that are more developed than the least developing countries, but are too small, risky, or illiquid to be considered emerging markets — are high-risk, high-reward opportunities for today’s …entrepreneurs” (Bamiduro, 2019). ActionCOACH is the largest and most successful business coaching franchise in the world. It has already found success in more than 70 countries since starting its franchise operations in 1997.

With a proven and tested system of products and processes, ActionCOACH Master Licensees are the highest level of franchise opportunities offered. This level allows business entrepreneurs the ability to build multiple revenue streams and have a path for unlimited growth. A new partner in the heart of Sub-Saharan Africa is an exciting prospect. ActionCOACH is looking for the right individuals to assist in spreading the company’s vision of “world abundance through business re-education.”

To learn more about ActionCOACH’s global expansion and the franchise opportunities available, visit actioncoach.com.


Carmen Gigar is the Chief Marketing Officer for ActionCOACH Global.