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BEF Becomes BizX America

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This has been a year of incredible growth and success for ActionCOACH. We are expanding into more and more countries. We are winning awards on an almost weekly basis for our work, and ActionCOACH is being recognized by international media.

So in the interest of keeping with the theme of success and renewal, we are thrilled to announce that a staple and favorite event, BEFA, has been re-imagined, re-branded, and REVIVED with a new look, feel and focus. Introducing BizX America.

The new event and website feature new award nomination categories, an easier nominations process (to be announced soon), full line up of speakers, including bios, a page to purchase tickets, and upgrade options for a VIP experience, and even a list of places you should visit while at the 2020 conference in Nashville! We are so excited to unveil this rebrand! This conference, expo and award gala is for those who want to make the most of their business, expand their business, start a new business or just hear from some of the top speakers in the country.

This year’s speakers include best-selling authors Scott McKain, Jeb Blount, and Delatorro McNeal, along with ActionCOACH CEO and founder Brad Sugars; Twelve Mavens founder, Jeff Davis; and Linda Clemons, CEO of Sisterprenuer.

The Business Excellence Awards were founded in 2011 in the United States, in an effort to create a ceremony that honors the achievements of business owners from around the world.

The awards recognized “the best of the best” in pro-growth small business practices and outstanding entrepreneurial results in an exciting setting of innovation, networking, education, and incredible results. That has not changed with the rebrand.

If anything, this effort is expanding with the addition of multiple new categories. The future of BizX is brighter than the sun on a summer’s day, with plans to expand into a multi-city international business event.

 Check out the new website here.


ActionCOACH, the world’s largest business coaching firm, was established and founded in Brisbane, Australia by Brad Sugars in 1993 when the concept of business coaching was still in its infancy. Since franchising the company in 1997, ActionCOACH has grown to more than 1000 business coaching franchises operating in more than 60 countries. ActionCOACH specializes in coaching small to medium sized businesses as well as executive teams and group coaching. ActionCOACH maintains its growth and strategic alliances by continual development of cutting-edge innovative technology, proven business processes and systems to add value, satisfaction and additional income streams for its franchisees.