It helps convert prospects into customers by printing a benefits and testimonials list. Here’s how:
Print a Benefits and Testimonials List:
This is a sheet that you can give to every person who comes to look. It contains the four most important things about your product, or the seven reasons yours is a better choice for them.
Make sure you use it each time. Alternately, print testimonials on it – that is, direct quotes from your past customers about how good you are. A mix of both can work very well.
Here are some useful hints and tips on using this exercise for boosting your conversion rate:
- Help people make a decision by clearly explaining how it will positively benefit them.
- Use testimonials to show customers they weren’t the first to buy this product… that it’s OK to say YES.
- Testimonials help reassure people’s decisions – a real human need.
Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!