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Brad Sugars on Buying Customers – The Goal of Every Business

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Brad Sugars on Buying Customers

The main goal of every business is to ensure that they buy their customers; in the sense, that they not only attract them to their offerings, but are also able to retain them and make loyal clients out of them. The concept of buying a customer, has earned great significance recently, which has prompted industry experts like, Brad Sugars, to write a book which discusses the idea in detail.

His book bears the title, ‘Buying Customers’, and provides valuable insight into the whole dynamics of understanding the actual cost of a customer acquisition. It also discusses the value brought by a lifetime customer.

The concept of buying customers, centers around the idea that companies need to allocate great importance to the concept of determining the actual customer acquisition or ‘purchase’ within a quarter.

While lead generation and other conversion activities are highly effective ways of retaining a customer, a good way to convince a potential customer is to show them the referral of a happily satisfied client. The focus of a company should thus, be on ensuring referrals from their A grade customers, but most fail to do so.

The Goal of Every Business

It is not at all hard to know who your greatest customer is and who brings the most value, as that can be determined from the conversion rates that are brought about because of his recommendations.

As the goal of the business is to generate as many customers as possible, companies have to try some challenging ideas to ensure success in their endeavor. The book written by Sugars discusses the importance of focusing around 80% of all your business and marketing efforts on the 205%of your customers who bring value.

If you want a business which has customers as their best asset, it is essential that you formulate effective strategies which will help grow the customer base, design an effective referral system and be able to generate a number of leads effectively.

When you aim to buy your customers, it is important to channel all your efforts and marketing investments in such a way that it offers you guaranteed results. But in spite of all the efforts it requires, if you are successful at ‘buying customers’, you can ensure profits and business success for yourself. It is, on the whole, a tricky business which warrants a lot of effort!

Get your Copy on Amazon: Buying Customers by Bradley J. Sugars TODAY!

View Brad Sugars’ Buying Customers webinar replay NOW!


ActionCOACH, the world’s largest business coaching firm, was established and founded in Brisbane, Australia by Brad Sugars in 1993 when the concept of business coaching was still in its infancy. Since franchising the company in 1997, ActionCOACH has grown to more than 1000 business coaching franchises operating in more than 60 countries. ActionCOACH specializes in coaching small to medium sized businesses as well as executive teams and group coaching. ActionCOACH maintains its growth and strategic alliances by continual development of cutting-edge innovative technology, proven business processes and systems to add value, satisfaction and additional income streams for its franchisees.