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Commitment: What does it mean in your organization?

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As a part of our focus on Mastery, in the month of January, today we take a deeper look at Destination Mastery. Destination Mastery means a business owner needs to have a clear mission and vision for the organization. These key doctrines serve as a foundation for everything the business does and serve as aspirational statements of what the business would like to become. In addition to a thoughtful, engaging, and enrolling mission and vision statements, companies also need to identify the core values that will lead performance and behaviors of the people who work within any organizations.

Most of the time a mission, vision statement and core values are put on a poster and on some company literature and never really help transform and guide the organization. They get dusted off at some company events, but the words, thoughts and phrases don’t permeate the layers of the organization, so they fail to drive and lead the mindsets of those within the organization.

Without clarity and the absorption of the mission, vision, and core values they are just empty words on paper. They need to be alive within everyone in the business. From the front-line workers to the highest levels of management, the core values serve as a level of accountability to ensure that all employees stay true to the mission and vision.

The commitment to real change and to achieve real success is important to make transformation changes for the long-term. To understand commitment lets reflect on the official definition provided by Merriam Webster Dictionary, commitment means; aan agreement or pledge to do something in the future b: something pledged c: the state or an instance of being obligated or emotionally impelled.

Consider the words. Commitment is a pledge an obligation and emotionally driven. This is not a word to be taken lightly as it binds those to action. It demonstrates a vow to stay true to a course of action before them. It binds those who commit to company’s goals and objectives on more than just a symbolic level, but must be done with great emotional depth.

To solidify commitment while a highly personal one, an organization can demonstrate commitment in many ways by deeds and activities that show their constituencies how they should act as well to reach the business’ goal.  To cement commitment on first a personal level, consider the following;

  • Focus on always being professional
  • Put the customer first
  • Be a good teammate
  • Stay motivated and positive
  • Always keep yourself focused on the big picture.

To keep employees focused on commitment organizations need to take bold steps;

  • Set clear objectives and goals that are easy to understand and measurable
  • Construct career growth opportunities and establish development plans
  • Respect the voice of your employees, be inclusive and transparent
  • Commit to diversity
  • Provide a challenging and rewarding work environment
  • Be transparent about change
  • Advocate for your team and encourage team bonding
  • Be consistent, and equitable
  • Always provide clear communication and provide clear and objective feedback
  • Create strategies for employee engagement
  • Avoid burnout



At ActionCOACH, there are 14 Points of Culture which serve as pillars of the way the business operates, behaves and what all the members of the organization use to guide their work. At the top of those 14 points, is Commitment and here is how ActionCOACH articulates it as the first point of culture.

Culture Point 1.
“I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture, and success of ActionCOACH, its current and future team, and its clients at all times. I always recommend products and services of ActionCOACH prior to going outside the company.”

To see the rest of the 13 points of culture visit https://www.actioncoach.com/about/our-culture/.

So ask yourself these questions.
What defines commitment in your organization?
How do you demonstrate commitment and what activities are your supporting to engage your employees and keep them commitment to the mission and vision of the organization? How are you committed to Destination Mastery and what will you do to start this new year on the right track?

We recommend you consider and, start with a Business Health Check with a certified professional ActionCOACH business coach and fill this new year with new possibilities.

To connect with an ActionCOACH near you complete the information form on https://www.actioncoach.com/free-business-coaching/.

We believe you will find such great value that we offer you the first business coaching session on us and we are the only Professional Business Coaching organization to guarantee our results  https://www.actioncoach.com/guarantee/.

To learn more about ActionCOACH, the world’s most successful and largest business coaching organization in the world, take some time to read more at actioncoach.com.



Carmen Gigar is the Chief Marketing Officer for ActionCOACH Global.