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Goal Setting-You’re Doing It Wrong

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Setting goals is really a simple thing. It’s a wonder so many people seem to struggle with it. Still, there’s no doubt that maintaining motivation can often prove a bit tricky.

We’ve created a guide to help you stay on the straight and narrow, one that will keep you motivated even when you face obstacles and you feel like quitting.

  1. Determine your desired outcome

Pretty basic stuff. Ask yourself where you hope to be one year from now. What do you believe success looks like? How do you get there? Be specific. How will you make that goal a reality? You must devise concrete steps to take action. If you’re too general, for example, stating that your goal is to become “a millionaire.” That’s really broad. The action steps can become convoluted and overwhelming. Clarity is key here. Once you feel clear, begin outlining your action steps. One of the easiest ways to do this is to figure out your game plan. Start with the end in mind and work backward.

  1. Write it down

Science has proven that actually writing down your goals makes them more likely to come to fruition. By writing them down you’re investing in them, you’re setting your intentions. This is also a step that provides the kind of clarity you must have to begin creating your plan, and you do need a plan. Writing down just your goals isn’t enough. Be sure that you’re adding action steps and deadlines.

  1. Create “I Am” statements

According to ActionCOACH founder Brad Sugars, “You don’t attract what you want, you attract what you are.” Creating “I Am” statements helps you to set your intention and believe it. It also tells the Universe that you’re ready for whatever you’re calling in. For example, if your goal is to start a business as a mobile make-up artist, your “I Am” statement might read, “I am in the process of becoming the city’s most popular and sought after make-up artist in the city. I am in the process of building a make-up empire that will yield my own brand and lead to stellar influencer reviews on YouTube.”

Finally, remind yourself daily that you’re working for something specific and take planned, active steps to work walk towards your goal.

Another key component of success is to surround yourself with the people that align with your goals.  You need to be engaged with people who have a similar mindset.

Look at your list and “I AM” statements every day. Be sure to have a plan-a week, a month, 90 days, one year, and so on. If you can do that, you can’t fail.


ActionCOACH, the world’s largest business coaching firm, was established and founded in Brisbane, Australia by Brad Sugars in 1993 when the concept of business coaching was still in its infancy. Since franchising the company in 1997, ActionCOACH has grown to more than 1000 business coaching franchises operating in more than 60 countries. ActionCOACH specializes in coaching small to medium sized businesses as well as executive teams and group coaching. ActionCOACH maintains its growth and strategic alliances by continual development of cutting-edge innovative technology, proven business processes and systems to add value, satisfaction and additional income streams for its franchisees.