Putting people on-hold can either damage your business or you can leverage it to encourage customers to buy, and make a sale. Many companies are using this method to their advantage, in order to reap great benefits from it.
Putting people on hold can either annoy the heck out of people, or encourage them to buy. If you have to put people on hold, why not take the opportunity to tell them all about your business – why it’s so good, what you sell, why they should buy TODAY.
Here are some useful hints and tips for using on-hold messages to your advantage:
- Use the tape not only to inform but also to SELL.
- Constantly update it including time sensitive special offers – this will make you look pro-active.
- Make it conversational and easy to understand.
- Where possible, include testimonials read by some of your best customers.
Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!