Home General 3 Methods for Business-to-Business Lead Generation Techniques

3 Methods for Business-to-Business Lead Generation Techniques

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Lead generation is a process that helps a sales force’s productivity. To generate an effective business-to-business lead generation program, different techniques need to be applied to the program. Here are some of them:

1. E-Forms

E-forms are a powerful lead generation method. Many sales representatives use e-forms to collect data about an individual who can become a lead.

That data is used to approach through calls and emails in attempt to covert the generated lead in to a sale. To find information that is useful to sales representatives, selective fields are used in an e-form so that they can narrow down the information available. These fields include the lead’s age, gender, location, and a list of interests which they can select from.

2. Sponsorships

Referrals and sponsorships are useful. They help in expanding your business in two ways, one by marketing, and the other by giving you hot leads. When another company promotes a company, the present customers will be curious to find out why the company has promoted another one. Are their products and services really that good? To find answers to their curiosity, they will visit the promoted company’s page, will browse around, and if they find something they like, they will become leads.

3. Marketing Automation

Lead Generation software is also one of the best ways to get the perfect leads. Such software has a database containing thousands of businesses and companies that have their basic information stored.

The information that the database stores can help in many different ways, including:

  • Using other channels for marketing
  • Nurturing of leads to convert them in to potential customers
  • Increase in online marketing
  • Generation of the strongest leads
  • Accurate profile development
  • Reaching the right audience

About ActionCOACH

Brad Sugars founded the brand Action International in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action! Brad Sugars created a business coaching company so that business owners throughout the world can realize their goals in business. Today the company is known as ActionCOACH. To learn more about business, visit Brad Sugars Review blog!


Brad Sugars started ActionCOACH in 1993 and today the company is internationally recognized as the leading global business coaching firm and one of the leading and most awarded franchises in the world. Today, ActionCOACH operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 businesses every week to bring them ever greater achievement and success.