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Top 20 Marketing Mistakes: Number One–No Marketing Team

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Creating a winning marketing strategy is one of the most stressful and overwhelming components of being a business owner. Many don’t even know where to start and survive blunder after blunder before embracing a strategy that actually works. In this series, The Top 20 Marketing Mistakes, we will discuss how to avoid such mistakes, and tips for getting it right the first time.

So, what is the number one marketing mistake that business owners make? According to ActionCOACH founder and CEO Brad Sugars, it’s having no marketing team. Meaning that you have no humans on the ground, out in the world, working on your behalf to generate leads with a marketing strategy.

There are three types of marketers in the modern business climate, you need only choose where you’d like to focus, and ideally, you’ll focus on all three of the following:

·         The Direct Marketer focuses on mail, email, and telemarketing efforts

·         The Online Marketer is focused on social media, website, and SEO efforts

·         The Social Marketer is focused on networking and strategy

At the end of the day, the first key to killing it with marketing is to hire a marketing team. Don’t convince yourself that you can do it all on your own. You can’t, and you won’t. Hire the right people and watch your business begin to soar.

You can find the full video here: http://bit.ly/2Xdgkjq.


ActionCOACH, the world’s largest business coaching firm, was established and founded in Brisbane, Australia by Brad Sugars in 1993 when the concept of business coaching was still in its infancy. Since franchising the company in 1997, ActionCOACH has grown to more than 1000 business coaching franchises operating in more than 60 countries. ActionCOACH specializes in coaching small to medium sized businesses as well as executive teams and group coaching. ActionCOACH maintains its growth and strategic alliances by continual development of cutting-edge innovative technology, proven business processes and systems to add value, satisfaction and additional income streams for its franchisees.