How does a small business expand and grow in today’s environment? What does a small business need to do to position themselves for expansion? Answers can vary based on the type of business, but one common factor is the use or application of leverage. A business that applies leverage to grow, means they want to […] Read ( Reading Time: , words)
Customer loyalty should be a key focus in any business, with good reason. Estimates suggest it can cost six times as much to get a new customer as it does to keep an existing one. A business that is not paying proper attention to this is like a farmer milking a cow with a hole […]
There are two aspects to increase the value of your marketing which in turn creates profits in your business. What are these two sides of marketing? In short, they are Acquisition Cost and Lifetime Value. The goal of Marketing in the business should be to reduce the Acquisition Cost and increase the Lifetime Value. So, […]
