Every great athlete, high-profile business leaders and celebrities use coaches to improve everything from their health and fitness to their communication skills. They often use coaches to help them change habits, instill new techniques, and learn new options. Whether you choose a coach or consultant the intent is the same. Finding solutions and improving results. […] Read ( Reading Time: , words)
Fifty Ways to Lose Customers by Brad Sugars If you are no good with people … you better not go into business for yourself … – Brad Sugars Try to sell them something they already buy from you (as if it were something new). It never fails, each week I get an offer from a […]
Retaining existing customers is far easier, and much less costly, than looking for new customers, yet so many businesses have it ingrained in their thinking that they have to be focused on finding new customers as the driver of their business growth. Consequently, the business can become obsessed with appealing to potential customers who they […]
All relationships change over time. They require work and nurturing on both ends to strengthen and grow. The following tips will help solidify ongoing relationships and build customer loyalty: 1. Ask For Negative Feedback: What? Yes. Negative feedback is the kind that helps us improve. Complaining customers can be your best friends. Without their expressing […]
Increasing Lifetime Value by Brad Sugars There are two aspects to increase the value of your marketing which in turn creates profits in your business. What are these two sides of marketing? In short, they are Acquisition Cost and Lifetime Value. The goal of Marketing in the business should be to reduce the Acquisition Cost […]
Building Raving Fans Involves Trust. It is well documented that it is more affordable to retain an existing customer than to find a new one; most references sight a savings of six times. Not only do we want these customers to stay, but we want them to become raving fans. This level of commitment is […]
Customer loyalty should be a key focus in any business, with good reason. Estimates suggest it can cost six times as much to get a new customer as it does to keep an existing one. A business that is not paying proper attention to this is like a farmer milking a cow with a hole […]
There are two aspects to increase the value of your marketing which in turn creates profits in your business. What are these two sides of marketing? In short, they are Acquisition Cost and Lifetime Value. The goal of Marketing in the business should be to reduce the Acquisition Cost and increase the Lifetime Value. So, […]
Eat That Frog: Okay. So, you’ve started your day, and there’s so much to do. Ever ask yourself, “Where do I start?” Many business owners I talk to do. They’ve got so much on their plate: sales, marketing, finances, hiring, cleaning the bathroom (just checking to see if you are still awake), and let’s not […]
